Why we're Cruelty-free, and always will be

Well… this one seems like it should be pretty obvious. 


When you opt for products that carry the cruelty-free stamp of approval, you’re also voting with your wallet and encouraging other big brand cosmetics to take a stand. 


It’s time to ditch the harmful chemicals like parabens, sulfates and synthetic dyes. 

It is worth mentioning that there are actually a lot of brands that are cruelty-free without having a cruelty-free logo stamped on the packaging, like Reckless, due to being produced within the EU - where cruelty for cosmetics is banned!


It’s simple: companies that don’t want to harm animals want to avoid hurting people too. 

If a product is safe enough to use without having to be tested on animals, then you can certainly assume it’s less likely to have irritants packed into it.  


Save the animals, and save your skin!🐰❤️


Luckily, there are tons of eco-friendly makeup brands out there (Like Reckless) who want to keep your lips shining like the sun or your eyes twinkling like the stars without having to harm animals to do it.